BNG

our concept - Give 2 Buy 3

There will be 35 to 40 odd members of 20 different categories, i.e 2 members of each category
So we can assume, there are 40 people, but with 20 different businesses categories which are different from each other.
Normally, each person has 2 to 3 contacts every week (family, friends, or neighbors who are looking for some type of service, may be big or small, for example, purchasing a house or a car wash).
So if you imagine, when you do not have contact, we do not guide them where to go, and they make their own purchase.
So directly or indirectly, 8 to 10 leads are generated every month by each one in different categories, but in an unorganized way.
Now here, BNG comes into play to provide a single platform to thousands of SME’s who were unintentionally generating 80 to 100 leads every year, but their efforts were in vain. So now imagine each 40 people with 20 different business backgrounds just passing the leads with members and imagine how it will benefit to each other.
As there will be just 2 people from each category in the same group it avoid internal competition and maintain a healthy competitive business environment.
It’s a proven theory.

Compare advertiser cost to reference cost
Compare reference to sales process cycle
Acquisition costs are very low due to repeated customer cycles.
Most important is the trust factor due to member references.
Networking benefit across the city with all chapters and country
Mentoring program by experienced entrepreneurs of various categories
Only 2 members of each category, so more chances of getting business in your own category.
Only 35–40 people in one group of 20 categories can help each other once.
- Practically, members can generate around 80 to 100 leads in a year for the entire group.
- Business training and branding sessions for entrepreneurs on how to take their business to the next level.
- Mentorship for start-up entrepreneurs

92% of end-users depend on personal referrals.
82% of customers always confirm a product before proceeding with the purchase.
91% of people purchase a product because they trust a friend’s referral.
83% of consumers are willing to refer to products they buy.
Of the total referral programs, 91.2% are double-sided.
A staggering 98% of consumers read online reviews
Only 2 members of each category, so more chances of getting business in your own category.
Only 35–40 people in one group of 20 categories can help each other once.

A significant 86% of business buyers emphasize the influence of word-of-mouth
Only 30% of companies have established formal referral programs.
Just one happy customer can generate as many as nine referrals.
Referrals have a higher conversion rate, making them a particularly effective marketing tool.
Brands are a popular topic of conversation, with people discussing them around 90 times per week.
The Word-of-Mouth Marketing Association reports that every day., there are approximately 2.4 billion brand-related conversations. People frequently talk about the products and services they enjoy and the companies that offer them.

A referred customer is 18% more loyal than a customer acquired by other means.
Referred customers are 4X more likely to refer more customers to your brand.
Customers referred by other customers have a 37% higher customer retention rate.
Customer acquisitions through referrals spend 200% more than the average customer.